Project brief
To design a booklet that includes a created visual identity to promote a tennis club.
I chose to explore the style of 'Zine' created a digital format (instead of the usual print medium used).
Shown below I included the text "join the club" as both a call-to-action and a way to feel part of a community.
Here I used the saying "tennis menace" to convey qualities of authenticity and fun to represent the club. "Play between the lines" is use of 'play on words' included to emulate the 'Zine' style determined in the brief.
Shown below are the various illustrations used throughout the booklet.
